GET ON THE SHOW
This is not an application for clout. This is a conversation for people who have actually carried weight.
WHO WE’RE LOOKING FOR
Operators. Owners. Builders. People with scars.
Business Under Fire is built around real experience. We’re interested in business owners who have faced real pressure — payroll stress, tough decisions, personal guarantees, and moments where failure was a real outcome.
THIS IS NOT FOR
Influencers
If your business exists mainly online or in screenshots, this isn’t the platform.
Gurus
If your story starts and ends with advice, frameworks, or hype — we’re not a fit.
Highlight Reels
If you’re not willing to talk about what went wrong, we’re not interested.
HOW IT WORKS
Reach Out
Send a brief message outlining who you are, what you’ve built, and why your story matters.
Real Conversation
If it’s a fit, we’ll schedule a recorded conversation — no scripts, no prep, no filters.
Tell The Truth
The only rule: be honest. The audience can tell when someone’s lived it.